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Text message marketing pricing

Every feature.
Every plan. No upsells.

Most platforms hide loyalty programs, autoresponders and MMS behind a bigger tier. All of it is in the $25 plan. The only thing you're choosing is how many messages you want to send.

  • Credits never expire
  • Unlimited contacts
  • Free local number
  • No contract
  • 200 free credits on your first package
Find your plan in 10 seconds
Message type
You'll use about 2,000 credits a month
Your plan 2,000 credits $50/mo · $0.025 per credit
Get 200 free credits

Estimate only. Messages over 160 characters split into segments and cost more than one credit each — check yours here.

Credits never expire No hidden fees Unlimited contacts & keywords Free local number on every plan Live phone & chat support
All plans

Pick your monthly credit package.

Same features top to bottom. Move the slider above and we'll highlight the one that fits.

Need more than 25,000 credits a month? Talk to us about a custom package.

In the $25 plan and every plan above it

The whole toolbox. No tiers.

This is the part worth comparing. On most platforms half of this list is a paid upgrade.

Free local number Unlimited contacts Unlimited keywords SMS & MMS Loyalty programs Birthday SMS wishes QR codes Autoresponders 2-way SMS chat Voice broadcast Calendar / scheduler Appointment management Group management Contact management Polls Contests Import contacts Mobile page builder Web widgets Live phone & chat support
The bit people get wrong

How credits actually work

1

SMS = 1 credit

Plain text, no images or emoji, up to 160 characters. One credit per recipient.

3

MMS = 3 credits

Pictures, GIFs, emoji, and up to 1,600 characters. Three credits per recipient.

!

Long messages split

Go past 160 characters and the message becomes two segments — so it costs two credits per recipient, not one. Add a single emoji and the limit drops to 70.

Count your segments first

Example: a 155-character text to 500 subscribers costs 500 credits. The same message at 165 characters costs 1,000. Ten characters, double the price — which is why the segment counter matters.

Separate product

Turn the calls you can't answer into texts.

Phone 2 Text is not an answering service — nobody picks up the phone for you. When a customer calls your business and nobody answers, a text message fires automatically to that caller, giving them a way to reply and book instead of hanging up and calling someone else.

It comes with a dedicated app you can install on as many phones as you like, so your whole team can see incoming calls, missed calls and the text conversations that follow — plus call forwarding and the rest of the phone tools.

It's priced separately from the credit packages above because it includes the phone number and the call handling, not just messages.

See how missed call text back works
Phone 2 Text
$39/mo

Single business line · free setup


  • Automatic text back on every missed call
  • 500 credits included every month
  • Dedicated app, unlimited users
  • Call forwarding included
  • 1 free local number
  • Separate answered & missed messages

Need more than 500 messages a month? Add any credit package from above — the two work together.

See how it works
Read the fine print

Six questions to ask any texting platform

These terms decide what you actually pay. Ask us. Ask them too.

The question Easy Smart Texting Common elsewhere
Do unused credits roll over? Never expire Often reset monthly
Are loyalty and autoresponders included? Every plan Usually a higher tier
Is there a contact limit? Unlimited Often priced per contact
Does a local number cost extra? Included Frequently an add-on
Can you reach a human by phone? Phone & chat Often chatbot only
Setup fee or contract? Neither Varies — read carefully
Fair questions

Pricing, answered

How much does text message marketing cost?

Easy Smart Texting plans start at $25 per month for 500 credits and run to $450 per month for 25,000 credits. One SMS to one person costs one credit and one MMS costs three, so a 160-character text to 500 subscribers uses 500 credits. Every plan includes the same features, a free local number, unlimited contacts and unlimited keywords — there are no setup fees, no contracts and no paid upgrades.

What is a credit?

A credit is one message to one recipient. SMS costs one credit; MMS costs three. If your message runs past 160 characters it splits into segments and each segment costs a credit per recipient, so length affects price directly.

Do unused credits expire?

No. Your credits never expire. A quiet month costs you nothing — the balance rolls forward and is there when you need it. This is unusual; most platforms reset your allowance at the end of each billing period.

Which plan should I choose?

Multiply your subscriber count by the number of campaigns you plan to send each month. That is roughly your monthly credit need for plain SMS — triple it if you send MMS. The plan finder at the top of this page does the arithmetic and points at the right package. If you land between two plans, remember credits roll over, so the smaller one is usually fine to start with.

Are there setup fees or contracts?

Neither. There is no setup fee, no contract and no minimum term. You can change or cancel your plan whenever you like.

Is there a limit on contacts or keywords?

No. Contacts and keywords are unlimited on every plan, including the $25 one. You are only ever paying for messages sent, not for the size of your list.

What is A2P 10DLC and does it cost extra?

A2P 10DLC is the registration US carriers require before a business can send texts from a standard 10-digit number. It is not optional — unregistered traffic gets filtered or blocked. We prepare and submit your brand and campaign registration, make sure your opt-in language passes review, and follow it through to approval.

Can I get a toll-free or short code number?

Every plan includes a free local number. Toll-free numbers are available — contact us and we'll set one up.

What happens if Phone 2 Text uses more than its 500 credits?

Phone 2 Text includes 500 credits each month. If your call volume means you need more than that, you add one of the standard monthly credit packages listed above — the two run together, so you keep the $39 line service and simply top up the messages. Credits from those packages never expire.

Is there an app for Phone 2 Text?

Yes. Phone 2 Text includes a dedicated app you can download and install for an unlimited number of users, so your whole team can see incoming calls, missed calls and the text conversations that follow from one place. Call forwarding and the other phone tools are managed there too.

What if I need more than 25,000 credits?

Contact us for a custom package. High-volume senders and multi-location businesses are usually better off on a tailored plan than stacking standard ones.

200 free credits on your first package.

No contract. Live setup support whenever you need it. And a real person on the phone, not a chatbot.

Increase orders, get more leads, drive more sales and so much more with text message marketing with Easy Smart Texting

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Smarter SMS Marketing solutions by Easy Smart Texting allows you to create effective text message marketing campaigns easily online.

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