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SMS marketing and text message marketing for small business

7 Ways to Grow Your Text Message Marketing List

You always have to start from somewhere when it comes to growing your opted-in text message marketing list so below are some great ways to speed up that process while keeping you in compliance.

Let’s face it, email inboxes are overflowing, social media feeds are noisy, and carrier pigeons? Well, let’s just say they’re not exactly efficient. That’s where the magic of text message marketing comes in. It’s direct, personal, and lands right in the palm of your customer’s hand. But before you can unleash the power of these text blasts, you need a rock-solid list of willing participants. Don’t worry, your 10-year marketing veteran buddy is here to share some tried-and-true (and creative!) ways to build that list and turn SMS marketing into your secret weapon.

Keyword Opt-In: The "Text Me" Shortcut

Ever seen a sign that says “Text PIZZA to 9548240580 for a free slice”? That’s keyword opt-in in action! Customers simply text a specific word to your designated number, automatically joining your list and triggering a welcome message (free pizza slice optional, but highly recommended). It’s easy, memorable, and lets them know exactly what they’re signing up for.

QR Code: Scan Your Way to Success​

Remember those quirky squares that seemed like a fad? Think again! QR codes are making a comeback as a fast and convenient way to join your list. Embed them on your website, receipts, packaging, or even flyers. Your customers simply scan the code with their phone camera, and boom, they’re on board! No typing, no fuss, just instant opt-in magic.

Link in Bio, Linkify Your World

Social media bios are prime real estate for list-building. Add a clear call to action and a link to your text message opt-in form. Whether it’s Instagram, Facebook, or TikTok, make it easy for your followers to join the text fam. Don’t forget to highlight the juicy benefits they’ll get, like exclusive offers and insider tips.

Kiosk Kings and Queens: Offline Opt-In Rocks

Don’t underestimate the power of good old-fashioned physical space! Set up kiosks at events, trade shows, or even your brick-and-mortar store with tablets prepped for easy opt-in. Visuals and interactive elements can be attention-grabbers, leading to a surge in new subscribers.

text message marketing kisoks and loyalty program

Smart WiFi Marketing

Turn your free Wi-Fi into a list-building magnet! Partner with services like, which offer seamless opt-in opportunities during the connection process. Customers get free Wi-Fi, you get valuable text subscribers, and everyone wins!

how to build a customer email and text message marketing list with smart wifi

The Flyer Force: QR Codes On the Go

Flyers still have punch, especially when combined with QR codes. Include a clear code and opt-in instructions on your flyers, posters, or even business cards. This offline-online combo makes signing up a breeze, extending your reach beyond the digital realm.

text message marketing flyer with qr code for customers to opt-in

Text to Win: Game On for Your List

Host engaging text-to-win contests or giveaways. Encourage participants to opt-in to your list for a chance to win something awesome. Just remember, make the prize relevant to your brand and audience, and be clear about the opt-in terms.

text message contest and polls

Beyond the Big Hits: Bonus Creative Ideas

The list doesn’t stop there! Get creative with loyalty programs, birthday text blasts with opt-in incentives, or even interactive polls via text that require signup. Remember, the key is to make it easy, valuable, and relevant to your audience.

Pro Tip: Always, always, ALWAYS get explicit consent before sending any marketing messages. It’s the law, it’s respectful, and it builds trust with your subscribers.

Building a rock-solid text message marketing list takes time and effort, but with these tips and a touch of creativity, you’ll be texting your way to success in no time. Remember, focus on value, convenience, and personalization, and your text marketing magic will work its charm. Now go forth and conquer those inboxes, one text message at a time!

Let me know if you have any questions or want to dive deeper into any of these strategies. Happy text marketing!

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