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best time to send sms marketing

Best times to send text messages for marketing success

Have you ever wondered when the best time to send an SMS blast is? You’re not alone. Timing is everything in the world of SMS marketing, and getting it right can mean the difference between skyrocketing engagement and crickets chirping in your inbox.

This guide will be your secret weapon for conquering inbox chaos and hitting send at the perfect moment. We’ll dive into the data-backed best days and times to send SMS blasts, explore off-the-beaten-path options, and uncover best practices for maximizing your message’s reach.

Best Days to Send SMS Blasts:

  • Thursday: Your audience will be over the early-week hump and looking forward to the weekend, making them more receptive to your message.
  • Friday: Who isn’t in a good mood on Friday? Catching customers on a positive day can boost brand association.
  • Saturday: By Saturday, your contacts are relaxed and clear-headed, with fewer competing messages cluttering their inbox.

 

Best Times to Send SMS Blasts:

  • Noon: A universally good time when most people are awake and active.
  • 2 PM: Avoids catching contacts asleep and stands out from peak daytime hours.
  • 6-8 PM: Catches people unwinding after work and browsing their phones.

 

Bonus Timing Tips:

  • Consider off-times like 11:33 AM or 2:38 PM to grab attention.
  • Avoid event days to prevent low attendance or sales.
  • Personalize your timing based on subscriber location and time zone.
  • A/B test different timings to identify your audience’s sweet spot.

 

Best Practices for Effective SMS Timing:

  • Always get subscriber consent before sending blasts.
  • Avoid rush hours and respect mornings and evenings.
  • Send texts immediately after transactions and cart abandonment reminders.
  • Be mindful of holidays and major news events.

 

Conclusion:

By mastering the art of timing, you can unlock the full potential of your SMS marketing campaigns. Remember, the key is to understand your audience, test different timings, and adapt your approach based on data and insights. So go forth, conquer inbox chaos, and watch your engagement soar!

Text Message Calendar/Scheduler

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scheduling software for text message marketing

Best time to send SMS blast FAQs

What is the best time for SMS marketing?
While advice on the best time for SMS marketing varies depending on the source, sending text messages at noon was the most popular answer in the articles I consulted.
 
What time of day is best to text?
As far as a time range, consider sending your texts during business hours and away from rush hours. Midday is usually a good bet.
 
What are quiet hours for SMS marketing?
It isn’t technically a law, but both the Telephone Consumer Protection Act (TCPA) and the Federal Communications Commission (FCC) suggest that quiet hours for text messages should be between 8 a.m. and 9 p.m. in the contact’s time zone.
 
How often should you send SMS marketing?
That all depends on your organization and its needs. A retailer may only send out a couple of texts each month to advertise sales while a church might send out daily devotionals.
 
How effective is bulk SMS?

Very! As a communication channel, texts are incredibly effective, with 98% open rates. Bulk SMS makes those numbers even easier to reach by taking some of the effort and time investment off your plate.

How early is too early to send a text?
This, too, has a lot of answers depending on where you look, but a good general guideline is to send texts after 8 a.m. (and keep your time zones in mind).
 
How late is too late to send a text?
While 9 p.m. isn’t exactly within business hours, there is evidence to say that people are still on their phones and active at this time, so make 9 p.m. your SMS curfew. Any later and you risk waking your people up.
 

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02/28/2024/

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