Thanks for your interest in [Address] - a renovated 4/3 with lake views at [Price]. Photos and video: [Link]. Book a walkthrough: [Link]
Your yard sign should capture leads at 9pm.
Someone drives past your listing on a Sunday night. They're not calling — but they'll text. Put a keyword on the sign rider and every drive-by becomes a name, a number and an instant reply with the details.
Text message marketing for real estate is the practice of capturing and following up with buyer, seller and renter leads by SMS rather than by phone or email. An agent assigns a keyword or QR code to each listing and puts it on the yard sign rider, flyer or listing page. When someone texts that keyword, they instantly receive the price, photos, video and a booking link, while the agent receives the lead's phone number and which property they asked about. From there the agent can send new listing alerts, price drops, open house invitations and showing reminders to the people who have opted in.
A drive-by lead at 9pm won't call a stranger. Texting a keyword costs them nothing and no conversation.
Their number and which listing pulled them in — so your follow-up is about a specific house, not a generic check-in.
From $25/mo for 500 credits. Unlimited keywords, so every listing can have its own at no extra charge.
Keywords are unlimited on every plan, so each listing gets its own. When the text comes in you know immediately which property they're standing in front of.
A QR code does the same job on flyers and print ads — both are included, and both are unlimited.
Swap the brackets for your details and send. Each one shows its character count and how many credits it costs per recipient — messages over 160 characters cost two.
Thanks for your interest in [Address] - a renovated 4/3 with lake views at [Price]. Photos and video: [Link]. Book a walkthrough: [Link]
Hi, it's [Name] with [Brokerage]. You asked about [Address] - happy to answer anything or get you in this week. What works?
Quick one so I send you the right listings: are you pre-approved yet? Reply Y or N and I'll take it from there.
Hi [Name], just listed something I think fits what you're after: [Link]. Want me to get you in before the weekend?
Heads up [Name] - [Address] just dropped from [Old] to [New]. You liked this one. Still interested? It'll move fast.
Hi [Name], new rental just came up in [Area] at [Price]. If you're still looking, here it is: [Link]
Before it hits the market: [Address], [Beds]/[Baths] in [Area], around [Price]. Want a look this week? Reply YES.
Hey [Name], open house Saturday 1-3 in [Area] - the neighbourhood you were looking at. Reply YES for photos and the address.
Hi [Name], it's [Your Name] at [Brokerage]. Open house Saturday on [Street]. Bring a buyer through. Reply YES for details.
Open house starts in an hour at [Address]. Parking is easiest on [Street]. See you there.
Hi [Name], reminder: viewing [Address] tomorrow at [Time]. Reply C to confirm or R to reschedule. Listing: [Link]
What did you think of [Address]? Honest answer is fine - it helps me line up the next three properly.
They accepted. [Address] is yours pending inspection. I'll send the timeline tonight - congratulations.
Curious what your place is worth right now? Reply VALUE and I'll send a real number for [Area], not a website guess.
One year in [Address] today. Hope it still feels like the right call. Anything you need, I'm here.
One em dash (—), curly quote or emoji switches a message from GSM-7 to UCS-2 encoding, and the limit drops from 160 characters to 70. A 120-character text that cost one credit suddenly costs two. Every sample above uses plain hyphens and straight quotes for exactly that reason.
Promotional messages need an opt-out. Replies to someone who texted your keyword are a conversation they started - different situation, but see the compliance question below. Count segments before you send
Most people who slow down outside your listing will never call. A keyword on the rider costs them one text and no conversation, and it works at 9pm on a Sunday when your office is shut and the flyer box is empty.
In a market where three agents have similar listings, the one who replies first usually gets the showing. An autoresponder answers in seconds whether you're at a closing, on a plane, or asleep.
A confirm-or-reschedule text the day before saves the drive out to an empty house.
Purchase cycles run long. Automated new-listing and price-drop alerts keep you present without daily effort.
Closing anniversaries and market updates are how referrals happen years later.
Real estate has the longest gap between first contact and commission of almost any business. A buyer who texts your sign in March might close in September. Most leads go cold in that gap, not because they bought elsewhere, but because nobody stayed in touch.
Autoresponders keep the thread alive on a schedule you set once — a check-in at day three, new listings that match what they asked about, price drops on the property they enquired about. You show up when it matters and you don't have to remember to.
Every reply lands in a two-way conversation, so when they're ready the thread is already there.
Agents get sued over text messages more than most industries, usually for the same reason: texting a list of homeowners nobody opted into. Skip-traced numbers, expired listing lists and purchased prospect data are exactly the wrong starting point.
The good news is the mechanic that works best is also the compliant one. Someone who texts your yard sign keyword has started the conversation themselves.
General information, not legal advice. Real estate texting rules are worth reviewing with your broker and counsel before you launch.
Plans start at $25 a month for 500 credits. Keywords are unlimited, so every listing you take can have its own — you're never paying extra to add a property.
500 credits · 1 SMS = 1 credit
Whole brokerage? See all 8 plans.
The most common use is lead capture from yard signs. An agent assigns a keyword to each listing and puts it on the sign rider, flyer and listing page. Someone who texts that keyword instantly receives the price, photos, video and a booking link, and the agent receives their number along with which property they asked about. From there agents send new listing alerts, price drops, open house invitations, showing reminders and follow-ups to people who have opted in.
No. Texting people who never opted in is the single fastest way to get your number blocked and to attract a TCPA complaint, and real estate sees more of these than most industries. Purchased prospect data, skip-traced numbers and scraped expired or FSBO listings are all the wrong starting point. Build from people who texted your keyword, scanned your QR code, or gave you their number and consent directly.
Unlimited, on every plan including the $25 one. Most agents run one keyword per active listing so they know instantly which property a lead is asking about, and retire it when the property closes.
They capture the people who would otherwise drive off without contacting you. Someone parked outside a listing at 9pm on a Sunday is not going to call a stranger, but sending one word costs them nothing and starts no conversation they can't exit. The lead you get is also better qualified than a generic web enquiry, because you know exactly which property prompted it.
Yes, using MMS, which carries images and up to 1,600 characters. One MMS costs three credits per recipient against one for a plain SMS, so many agents send a short SMS with a link to the full gallery and save MMS for the messages where the photo is the point.
Plans start at $25 a month for 500 credits. One SMS to one person costs one credit, so a database of 500 past clients and leads costs $25 to message. Messages over 160 characters split into segments and each segment costs a credit per recipient. Credits never expire, which suits a business with busy and quiet seasons.
You can import contacts you already have consent to text, and export your list at any time — it stays yours. Tell us which CRM you run and we'll walk you through the cleanest way to keep the two in step.
Yes. US carriers require A2P 10DLC registration before a business can send texts from a standard 10-digit number, and unregistered traffic gets filtered or blocked. We prepare and submit your brand and campaign registration, make sure your opt-in language passes review, and follow it through to approval.
200 free credits on your first package. No contract, live setup support, and a real person on the phone.
Increase orders, get more leads, drive more sales and so much more with text message marketing with Easy Smart Texting
Easy Smart Texting is a 100% opt-in and SPAM-FREE service. Please see our Anti-Spam Policy to learn about our position on SPAM and how it’s handled.
Smarter SMS Marketing solutions by Easy Smart Texting allows you to create effective text message marketing campaigns easily online.
© 2026 Copyright Easy Smart Texting
Made with 
️ in Easley, SC