10DLC Campaign Approval Best Practices   Follow these best practices to get your 10DLC campaigns approved for the vetting process. What is 10DLC?   A 10DLC approval is basically a green light for your business to send text messages (A2P messaging) using a specific 10-digit long code phone number in the US. Here’s the process in a nutshell: You get a 10-digit long code phone number, which is like a regular local phone number, but for high volume business texting. You register your brand and the campaign you’ll be using the number for with a central registry and potentially with the mobile carrier networks (MNOs) themselves. They review your registration to make sure it’s legit and not spam. Getting approved is important because it ensures your messages get delivered and aren’t blocked as spam. It’s also kind of mandatory these days, as most carriers require it for business text messaging. Best Practices To ensure your Campaigns are approved in this vetting process, please follow these best practices when submitting new Campaigns. Do not include forbidden use cases to avoid resulting in Campaign rejection Make sure your A2P Campaign does not involve prohibited content such as cannabis, hate speech, etc. Consistency in brand, website and sample messages The brand and website need to be the same that the ones you include in your sample messages. Consistency in sample messages and use cases If you register a political campaign, but your sample messages say “Your one-time password is: 123456”, your campaign will be rejected Consistency in email domain and company name If you register a brand as ABC Corp , but you provide an email address with the gmail domain, your campaign will be rejected. This only applies to large corporations that should have dedicated email domains Submit only real, working websites If your opt in process should be via your website, but you provide a website address that does not work, your campaign will be rejected Send messages according to the brand that you registered If you register a brand for technology company but end up sending messages for a different customer from a construction company, your campaign will be rejected Make sure consumer opt-in is collected appropriately Ensure you send messages only to the people who really want to receive them. Please refer to the CTIA guidelines to see detailed instructions and best practices on handling consumer consent. The opt-in language needs to be available on your website if you indicated in the “message flow” field that a consumer opts into your campaign on your company website If you collect the opt-in on your website, you should have something like “By providing your phone number, you agree to receive text messages from ABC Corp. Message & data rates may apply. Message frequency varies.” Include the opt-out language in at least one of your sample messages You need to include the opt out option in your sample messages, something like “Please reply STOP to opt out”. Express Opt In Every place which requires a phone number must have opt-in language as well as a checkbox. This applies to contact pages, donation pages, etc. Opt-in language must include consent and opt-out instructions and links to the Privacy Policy and Terms and Conditions Privacy Policy The privacy policy CANNOT allow for the sharing/selling of end user information to third parties. Embedded Links/Numbers If the campaign was created with the following attributes:  Embedded Phone Number Embedded Link Then the samples must contain the phone number/link. Text Marketing Services Looking for the best Text Marketing Services? There are lots of options out there so its all about finding a platform and company that fits your goals.  Set up a free texting account Start Sending Text Messages today Get Started More Text Message Marketing Tips All Posts Blog 10DLC Campaign Approval Best Practices 04/04/2024/ 10DLC Campaign Approval Best Practices   Follow these best practices to get your 10DLC campaigns approved for the vetting process.… Read More Text Marketing Services 02/28/2024/ Text Marketing Services Looking for the best Text Marketing Services? There are lots of options out there so its all… Read More 7 ways to grow your text message marketing list 01/18/2024/ 7 Ways to Grow Your Text Message Marketing List You always have to start from somewhere when it comes to… Read More Best times to send text messages for marketing success​ 12/18/2023/ Your marketing campaign is ready to launch via text, but wait! Sending it at the wrong time is like showing… Read More